WRITING | Lola Oyelayo-Pearson|

PERSONAL OPINIONS

Firm intentions, flexible processes

This is the second article in a series I’m using to define my opinions on High-Performing Design Cultures. I stole the title from one of my best friends...

Untangling Wicked Digital Problems

I propose that there are four key wicked problems. Each a troublesome bugger when taken on individually, but as a quartet, these issues are almost always catastrophic....

The importance of service design for blockchain

I have a working hypothesis that one of the biggest strengths and weaknesses of decentralisation is the self-organising nature of it all...

The Customer Experience Deficit

In 2011 we set out to understand if having an integrated customer experience improved a retailers economic performance. We devised our own qualitative measurement scale, ICES (Integrated Customer Experience Score) and worked with Oxford Economics to analyse sales performance.

Co-Author: Paul Jervis-Heath

Commisioned by Head London (now Zone Digital)

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Digital Transformation Deconstructed

In 2016, we found our clients digital transformation plans and goals were a confused bag of popular rhetoric, buzzwords and myths. We evaluated the common challenges and solutions across our clients to create a plain English guide to digital transformation.

Co-Author: Dave Hrycyszyn

Commissioned by Head London (now Zone Digital)

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